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2024 Diatom mud market trend: Cross-border smart home and sinking market explosion

2025-02-19

The diatom mud market in 2024 shows polarization development. On one hand, there are smart products that are deeply linked to the Internet of Things, and on the other hand, there are county-level popularization products starting from 39 yuan per square meter, and technology inclusiveness and consumption upgrades occur simultaneously.
 
 **1. Smart home integration: from passive purification to environmental intervention**
 The cross-border experiment of leading brands has begun to show results: the 3D printed diatom mud wall in the Midea ecological chain can be embedded in temperature and humidity sensors (reaction accuracy ±2%RH), the linkage air conditioner starts and stops automatically, and the data of the Zhengzhou pilot project shows the air conditioner Energy consumption decreased by 38%. A new type of photoenergy diatom mud uses TiO₂ and graphene composite technology to realize the automatic activation of the decomposition function when the VOC concentration exceeds the standard (catalytic efficiency is increased by 70%), and the electromagnetic shielding rate of EMI at night reaches 94%. The temperature-regulated diatom mud launched by Huawei Smart Selection, by regulating the far-infrared emissivity, the wall radiation temperature in winter is 3.2℃ higher than that of traditional products.
 
 **2. County market explosion: Township demand has spawned a reshaping of the industrial chain**
 In 2023, 1,372 new diatom mud stores were added in third- and fourth-tier cities (accounting for 61% of the total). Agents in Fuyang, Nanyang and Linyi revealed that lightweight thin-coated products of RMB 90-120 per square meter accounted for 78% of the total sales. . A county-level production line of a certain enterprise in Hebei Province has reduced the cost by 33% after replacing 40% diatomaceous earth with volcanic ash. The supporting video construction tutorial has reduced the training cycle of Class A construction qualification technicians from 3 months to 18 days. Jiangxi market monitoring found that sinking users prefer national tide texture products, and the premium rate of the dragon and phoenix embossed models reached 42%.
 
 **Anomalous knowledge phenomenon: technology acceptance in low-tier markets surpasses that in front-tier **
 Data from a decoration platform in Zibo shows that the proportion of smart products purchased by county consumers reached 37% (25% in Shanghai). In Jianhu County, Yancheng, 97 owners monitored wall formaldehyde purification data in real time through mini programs, of which 68 actively upgraded iterative products with ionization modules. The company is adjusting its strategy: Sankeshu develops mildew-resistant and moisture-proof diatom mud (with CMA detection of mildew-proof grade 0), and with the 48-hour fast-drying process, the market penetration rate of townships jumped from 12% to 29% within 3 months.
 
 It is worth noting that the technology grafting between cross-border and sinking is not smooth. A Quanzhou OEM factory reported that 15% of the after-sales problem of smart models stems from the wall Wi-Fi signal shielding (electromagnetic wave transmittance is only 34%), while the construction standardization of the sinking market is still being overcome - 21% of township technicians are still Misuse of oily interface agents (causing the pore blockage rate of diatomaceous earth exceeds 40%). When industries must not only break through the technological ceiling and consolidate basic services, this two-way revolution will eventually reshape the industry pattern.

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